We Are SFN: Elevating chic with upscale sophistication in hospitality marketing and consulting. Pioneering in spirits, beer, and wine, we specialize in bold brand development and stylish on-premises innovation – where cool meets craft.
SFN, short for 'Something for Nothing,' nods to the industry's common practice of comps, acts of kindness, and goodwill. This ethos fuels our focus on building partnerships and relationships to elevate both on-premise accounts and suppliers. Our agency's heartbeat is transforming every interaction into joyful, meaningful connections through proactive service and heartfelt hospitality.
Brian Valencia is an accomplished beverage and nightlife industry professional with over 18 years of experience. His career is marked by roles at renowned establishments such as The Box NYC and the award-winning "Queen of the Night." He has developed exceptional beverage programs for notable venues and chefs, including Chef Evan Funke's Mother Wolf LA, Chef Wes Avila's Ka'teen LA, The Hoxton Hotels, Soho House, and nightlife venues Bar Lis and Desert 5 Spot Hollywood. His recent endeavor includes the launch of the Mars Hollywood Lounge, featuring a unique and dynamic membership spirit locker program. Brian's expertise encompasses innovative beverage program creation, strategic relationship building, operational management, and creative concept development.
About Brian
Services
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Beverage Program Management
Hello, World!
Creating and managing comprehensive beverage programs for client profitability and guest satisfaction.
On-Premises Marketing
Integrating brands effectively within on-premises locations, using market insights.
Education & Training Services
Offering educational and training programs for staff and consumers.
Cocktail & Beverage Ideation
Expertly curating beverages to align with themes and clientele needs.
Brand Development
Developing strategies for enhancing brand visibility and distribution.
Brand
Activations
Creating campaigns for impactful consumer experiences.
Cocktail & Beverage Ideation
Expert advisory focusing on client-specific needs, vision, and culture.
Menu Engineering
Providing creative and technical support in menu design.
Financial Consulting & Forecasting
Conducting P&L analysis and revisions for better financial decision-making.
Compliance Management
Assisting with regulatory compliance for brands and retailers.
Wine Program Creation
Tailoring wine programs to client preferences and requirements.
Relationships & Partnerships
Fostering strong connections and strategic partnerships within the industry.
process
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Consultation
Begin with a personalized consultation to understand your unique needs, goals, and challenges. We listen to your vision and offer tailored advice and strategies.
Customized Plan Development
Leveraging our expertise, we create a bespoke plan that aligns with your objectives. This includes innovative marketing approaches, beverage program design, and operational strategies.
Implementation & Support
We bring the plan to life, ensuring seamless execution. Our team provides ongoing support and adjustments as needed, ensuring the highest standards of quality and satisfaction.
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Clients
